Monday 29 April 2013

Target Market Research

Please, if you are aged 18-35 and live in the UK permanently could you fill out this quick survey for a live brief project my university group have currently. It is open to males and females but we are looking for more male responses as this is our intended target audience, thanks in advance for your time. If you would like to know the results once the survey is closed, comment on this post and I'd be happy to pass it on. 

Target Market Research

Thursday 18 April 2013

It all seems to happen at once!

This week has certainly been a good first week back from Easter. Firstly we got two more assignment grades back for previously submitted work before Easter. One was a brand report that I did for Thomson holidays and I got  first for it. And then another was the traffic building magazine I have previously posted up onto here which our group for a 2:1 for, so it's good results all round. 

My university work group also found out on the 17th that the work we submitted to the international Edcom Ad Venture competition was short listed in the final 12 campaigns out of around 80 team applicants across Europe. Also we are the only UK team to be short listed!! 


Our team are so excited that we've come even this far and we can't wait for next Wednesday when the names of the final 3 campaigns will be announced! The final 3 get to present their idea to a panel of judges in Portugal next month!!

And if that isn't enough excitement for one week I just got an email saying that there is a potential two week placement for me over the summer at an advertising and digital marketing agency in Buckinghamshire. I'm super excited for this as I've only really done one placement at the same company and even though EWO are amazing and I love going back and working there, I'm excited for something different; different work, different environment, different clients. It just adds to my CV and the wider the range of experiences I have, the better! I'm still on my mission to attend multiple 1-2 week work placements this summer in order to really build up my CV before my final year!

Also next Wednesday our university group are visiting Arena Media to be fully briefed on our last assignment; a live brief! From research they have such a wide variety of clients- but we've been assured it's not Dominos :) I'm secretly hoping it's either haven or a retail store. I'm in the summer mood as it's only 11 weeks until I go on holiday (and did all my shopping for it yesterday). However, we shall see, being able to work on any live brief and have the chance to impress an agency is an amazing opportunity regardless!

The pace of everything university related is really cranking up right now, but it's so exciting and I'm loving it! My aim is to push through these last few weeks left, get these assignments done, get my exam done, organise work placements and enjoy everything else that is going on!

Tuesday 16 April 2013

PR Smith's SOSTAC

This is a theory by PR Smith who co-wrote the textbook for our digital technologies for marketing module.

S- Situation.
O- Objectives.
S- Strategy.
T- Tactics.
A- Actions.
C- Control.

It helps to create a plan for a project that is easy to stick to and to clearly define the tasks and objectives needed to be achieved. To remember for the future!

Monday 15 April 2013

Possibly the best campaign I've seen in a long time!

It's been out a while now and I've heard a lot of people talking about it but I think the new 2013 Race for Life television advertisement is amazing! It so stands out from the crowd- rather than tugging on the heart strings it motivates you to do something. Cancer is such a widespread illness today that everyone knows someone who has had cancer affect their lives in one way or another. This advert reaches out to everyone and makes you want to be a part of a bigger, more powerful force against something that causes so much devastation. I remember the first time I saw the TV ad I thought it was utterly brilliant! It's actually made me think about running a local 5K Race for Life with some friends this summer to show I support the campaign and the cause completely- and if you knew me, you'd know I'm not a particularly keen runner either!

Monday 8 April 2013

University Easter Update

Well it's the third week of the Easter holidays and it's weird to think I only have four more weeks left at university until that's it for another year and only one more year to go until the time comes for me to go out and find a job in the world of PR and Marketing.

I've started to think about dissertation topics but I'm keeping that one quiet until all proposals are submitted. But what I can say is it's very interesting, I'll be learning a whole new meaning to the words PR and Marketing and it's something that's hopefully contemporary enough for employers to consider giving me a job, oh, and it applies to a lot of companies/ agencies if they have retailers as clients.

So I've submitted pieces of coursework before the holidays but as of yet have no feedback from the but I have been spending some time each day going over this blog (as it is still part of an assignment) and also doing some research for another assignment due in May. I should really also crack on with some exam revision... the one thing I do not look forward to... exams! I don't know what it is- whether it's because you have to learn everything and under the immense pressure that I put on myself I tend to miss some things out or the fact that I'm so worked up that I'll not have enough time, or I'll completely miss the point of the questions... I'd take a 10,000 word essay over an exam any day for the record!

A week today I go back to university for the final four weeks (the last push)... it just doesn't feel real honestly. I've got plans for the summer mounting up already it should be amazing. I'm in the throws of arranging a selection of a couple of weeks work experience in multiple places in order to really rack up the places I can say I've been to. Although doing an internship for one company over the summer last year was great experience, I can't say I've had a variety of places I've been to just yet. I would like to go to a selection of PR, Marketing, creative, consultancy agencies and so on with different specialisms and types of clients to be able to say I know how each type of agency works.

In amongst that I have plans with friends, trips to the coast, days out with friends and family, a two week holiday to Tenerife, extra shifts at my part time job and I'm sure much more will be arranged in the coming weeks. Now is absolutely the time when I feel like everything just about falls into place!

Tuesday 2 April 2013

Best practice traffic building?

Here is a link to our coursework two for our recommendations for best practice traffic building loaded onto Issuu.com. This is for our Digital technologies for marketing module:


Enjoy!