Best Practice Traffic Building?

One of my current university assignments is to find out through primary and secondary research what the best practice traffic building techniques are.

Please could you spend 15 minutes completing the following two short surveys on SurveyMonkey to help myself and my group gain first hand insight into what you think.

Traffic Building Survey

Online PR Traffic Building Survey

If you have any thoughts or comments on the survey or on best practice traffic building techniques please comment on this post. It would be great to be able to include some quotes on genuine thoughts and opinions in our online magazine! Thanks in advance!