Tuesday, 16 April 2013

PR Smith's SOSTAC

This is a theory by PR Smith who co-wrote the textbook for our digital technologies for marketing module.

S- Situation.
O- Objectives.
S- Strategy.
T- Tactics.
A- Actions.
C- Control.

It helps to create a plan for a project that is easy to stick to and to clearly define the tasks and objectives needed to be achieved. To remember for the future!

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