Following on from last weeks PR Story #4 about Radio 1, I found it fascinating listening to the Matt Edmondson show yesterday morning. He claimed he'd had a meeting with the 'Big Bosses' of Radio 1 and they showed him data and graphs on how they monitor each show and determined what appealed to their target audience via likes, comments, shares, and so on via social media.
So, on the show Matt Edmondson announces that he wants to 'confuse' big bosses at Radio 1 by getting a large amount of coverage on something that is really random. He posted a picture of Ian Beale from EastEnders on to Facebook and asked listeners to like, share and make over the top silly comments such as 'I love Ian Beale, he makes my life complete' and so forth- see here for the post. As of this morning the post got approximately three and a half thousand likes, two thousand comments and nearly one hundred shares! This is an insane amount when compared with their other posts that on average reach around two hundred likes.
This got me thinking (as it always does) this can't be to play an elaborate prank on the BBC bosses, as much as listeners may want to believe they are all in on the joke, I doubt the wool can be that easily pulled over their eyes. My theory is that this was a way of indicating how many viewers are influenced or even engaging with the radio station at that time. Quite clever- but who is really being pranked here? Although I don't quite fully see how this is helping the radio station, I'm sure it is a way of engaging with the viewers and possibly being able to profile who is listening to that show. It will be interesting to see if anything similar comes up in other Radio 1 DJ's shows.
I'd love to hear your thoughts on this!
Watch this space for PR Story #5 to be posted later on today!
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